Want to centrally manage marketing content for distributing your products? Tired of maintaining an entire department for product updates? Animotech PIM and DAM will take care of the routine, leaving you with sales growth as your focus.
Client
An American multinational company, a manufacturer of long-shelf-life food products and the largest producer of confectionery:
- Revenue: over $27 billion
- Business geography: over 170 facilities in more than 60 countries
- Product range: over 1000 types of products
Problem
Inefficient process of informing customers about changes in products (assortment matrix, product descriptions, certificates, media content, etc.):
- Manual process using email and phone for communication with 100 customers regarding 50,000 daily changes
- Difficulty in tracking changes and significant time losses
- Need for re-entering information into recipient's systems
- Distorted information leading to errors in logistics and further market transmission
Solution
Utilize the Animotech Showcase module as a standard extension of the Animotech Core and PIM/DAM platform.
Animotech Showcase allows the transmission of client product data to online showcases (websites) accessible to all customers. The showcase link can be easily embedded on the client's website. The showcase is automatically synchronized with the Core system, providing comprehensive product information, certificate copies, up-to-date media content, and allows downloading information in various formats.
Interested customers can subscribe to automatic notifications of data changes in the showcase.
Within 2 weeks, the problem of distorted and delayed product data and updates is resolved. Original content from the product manufacturer is used across all sales channels.
Business Impact
- Reduction in personnel costs (data preparation and customer notifications automated)
- Zero errors in product and marketing material data
- Savings of over XX person-hours per month: employees no longer need to gather data or inform customers, Animotech Core automatically updates the showcase and notifies customers
- Increased brand visibility and customer loyalty
