Networks work with hundreds of suppliers.
Product cards are asynchronously enriched with data for finance, marketing, procurement, and exist in different network IT systems.
The supplier portal based on Animotech PIM will help save time and money on entering product information.
Client
- Federal retail network:
- Revenue over 800 billion rubles.
- Business geography: over 13,000 stores.
- Assortment: around 200,000 types of products.
Problem
- Inefficient process of managing product cards in internal network IT systems:
- The same products are supplied by different suppliers. This leads to duplicated product cards and data discrepancies between internal IT systems.
- When adding a new assortment, a large set of data and documents needs to be coordinated among employees from various departments. The process took from 1 week to a month. Coordination was done via email with multiple file attachments. Any changes in the data resulted in canceling all previously obtained approvals and restarting the chain. There is no change tracking.
- Difficulties in synchronizing product data between different network IT systems hinder centralized procurement and consolidated reporting.
Solution
Use the Animotech Core platform, capable of supporting MDM and PIM processes, conducting new product listings and price approvals, transmitting network requirements to the data entered by suppliers, thereby ensuring the completeness and quality of product data and avoiding duplicate product cards.
Animotech Core guarantees correct filling of supplier data according to network requirements. New product listings and internal approvals can be done within 1 working day. The AnimotechMedia DAM platform allows uploading files with product images, 3D images, document copies, and other content without limitations.
In 2 months, we have implemented:
- Cleansing and synchronization of product data in all network IT systems,
- Integration between internal IT systems of the retail network,
- Connected the network's online store to the product catalog and provided it with marketing materials and media content,
- Supplier portal, where all suppliers have the ability to register, view, and edit data about the products they supply, and these changes are instantly transmitted to the network IT systems,
- Ability for instant onboarding of new suppliers (via ready API),
- Support for a range of catalog and product listing processes at the mobile app level,
- Embedded electronic signature to ensure guaranteed integrity of data and files of arbitrary formats and structure.
